Social media focused strategic communication campaigns course to be offered in Spring 2010
Interested in social media and how to apply it to communications strategies?
Instructor: David Krejci, Senior Vice President, Weber Shandwick
Jour 4263, section 4, Mondays and Wednesdays, 4pm-5:55pm
4 credit hours
Pre-requisites: 3004, [3201 or 3202], 3251, Mktg 3001, [3241 or 3279 or 4259 or 4261]
Social Media: Of the People, By the People, For the People
This course examines the effects of social media on the practice of public relations and communications as the world shifts from a speaker/listener model to a model that is conversational. Students will learn about the genesis of social media and will examine current social channels of communications including blogging, social networks and Twitter and how these channels can apply to communications strategies. Students will work with instructor to forecast the next wave of tools as well. The objectives of this course involve learning the theory of why social media seemingly erupted from nowhere, rationale being that an understanding of the origins better prepares one for future developments and likewise allows the "user" to better understand how to use the social media tools in the communications universe.
About the instructor
As vice president and team leader within Weber Shandwick's national interactive and Emerging Media Group, David oversees a group of designers/programmers for the Minneapolis office, servicing top clients such as The U.S. Army, The Internal Revenue Service, M&Ms (Masterfoods), Honeywell, Federal Reserve Bank, Microsoft, General Motors and dozens more. Work for his clients includes social media strategy and campaigns, blog outreach and development, Web sites, Flash, podcasting, eNewsletters, video editing and streaming, Internet Press Kits, viral emails, text messaging campaigns and more. It is the simultaneous expertise of both public relations and technology that allows him to lead powerful and effective campaigns for his clients. His interactive work has garnered dozens of awards in the industry, including five nominations for PR Week's Innovation of the Year since 2002.