Campaign To Reduce High-risk Drinking Launches This Week
Called "The Other Hangover," the effort is an integrated ad campaign designed by a group of undergraduates from one of the SJMC's past National Student Advertising Competition (NSAC) teams. The group competed in a 2009 National Student Advertising Competition where their campaign was considered one of the best and most innovative in the country. The campaign received a $75,000 grant from The Century Council to implement and evaluate the campaign. Elements of the campaign will be visible this fall both online and across campus. Read the press release online or view the campaign website online.