Entrepreneurial Journalism Course Teaches Students Monetize Journalism Projects
Making money is today's economy is at the forefront of most people's minds. JOUR 4991: Entrepreneurial Journalism will teach students how to marry journalism, business and useful technologies. And, most importantly, how to turn a profit as a journalist!
The course focuses on the ways that journalists can act entrepreneurially to develop new and unexpected markets for their work -- from smart phone apps to new products and services. Students will learn about successful business models, the art of adapting and re-purposing stories and beats for entrepreneurial purposes, the management and marketing of a journalistic brand, funding sources and the creation of business plans.
The class features lectures, case studies, students' research into entrepreneurial start-ups and in-class presentations. Instructor Jack El-Hai has worked as an independent journalist for more than 25 years and is the author of more than 500 articles and 10 books. He has re-purposed and licensed his work for many media, including print audio and screen.
Watch for JOUR 4991: Entrepreneurial Journalism when registering for Spring 2012.