The University of Minnesota School of Journalism & Mass Communication’s National Student Advertising Competition Team won first place in the American Advertising Federation’s National Student Advertising Competition District 8 contest, held April 26, 2009 at the University of Minnesota Twin Cities campus. The team competed against several schools from South Dakota, Minnesota, Wisconsin and Manitoba. This marks the sixth time in the past eight years that the U of M team has advanced to nationals. The American Advertising Federation sponsors the National Student Advertising Competition, a contest that draws teams from nearly 200 colleges and universities across the U.S. and Canada and has been dubbed the “College World Series of Advertising.”
NSAC faculty adviser Howard Liszt said of the win, “I’m extremely proud of these students. They’ve worked tirelessly the past nine months and their win came from a real combination of commitment and creativity. They put forth an extraordinary effort and showed remarkable creativity as they developed a comprehensive campaign.”
Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then “pitches” its campaign to a panel of judges. This year’s sponsor is the Century Council, a national not-for-profit organization funded by distillers dedicated to fighting drunk driving and underage drinking. The U of M team will compete against 17 other schools at the national competition at the American Advertising Federation’s annual conference, which is held June 4-6 in Washington, D.C.