The School of Journalism and Mass Communication's diversity committee and PRISM were pleased to have Rodolfo "Rudy" Rodriguez talk about multicultural marketing efforts Feb. 22.
Rodriguez is General Mills Inc.'s director of multicultural marketing. In the "past year or two, there's been a real shift in the mindset for a lot of advertisers and manufacturers" about multicultural consumers' buying power, Rodriguez says. Companies that fail to recognize the importance of reaching customers in these demographics risk long-term growth strategies.
For those who were not able to, SJMC is pleased to be able to offer a video of his talk. Log onto sjmc.umn.edu to watch the video or check out other news stories.