In fall 2012, the students enrolled in Jour 4259: Strategic Communication Case Analysis will partner with Creative University, a program of FOX Sports. The University of Minnesota is one of 15 schools around the country participating in the program.
The program is designed to allow FOX sports businesses to take part in the educational process and to allow students to create a campaign for a sports team and compete among one another.
The University of Minnesota SJMC is pairing with FOX Sports North and will create a campaign for the Minnesota Timberwolves. Students will be focusing on how to engage fans and enhance enthusiasm for the team.
The course is taught by John Eighmey, Raymond O. Mithun Chair in Advertising at the University of Minnesota School of Journalism & Mass Communication.
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