Hyejoon Rim will join SJMC as an assistant professor to teach public relations.
Her teaching interests include public relations campaigns, strategy and case studies, as well as corporate communications and research methods. She will teach both graduate and undergraduate courses.
Rim has previously worked at advertising and public relations firms, including account executive roles at McCann-Erickson Worldwide and InComm Brodeur in Seoul, Korea.
She received her Ph.D. from the University of Florida College of Journalism and Communications with a specialization in public relations. Her dissertation explores the effects of proactive versus reactive corporate social responsibility and how these motives affect corporate reputation. Rim's research has focused on corporate communication and strategic management of corporate social responsibility, as well as social media and health communication.
Rim received her M.S. in public relations in 2009 from Syracuse University's S.I. Newhouse School of Public Communications and her M.A. in advertising and public relations from Korea University's School of Journalism and Mass Communication.