The Above the Fold Award honors graduates of the University of Minnesota School of Journalism & Mass Communication who have achieved distinguished careers and showcased exemplary accomplishments under 40 years of age. The Award will be given to the honorees at the School's annual Spring Showcase event, held April 24, 2013 at TCF Bank Stadium. Register for the event.
In 2013, the honorees span the fields of journalism, social media, advertising and communications.
Tim Blevins is a 2002 graduate of SJMC. His work in copywriting and advertising creative includes campaigns for brands such as Red Wing Shoes, Subaru and Yahoo! Blevins, who also received his portfolio certificate from Miami Ad School, created such campaigns as Jack Links' "Sasquatch" and Yearbook Yourself. He has received Adweek's Buzz Award, as well as accolades from The One Show and the Effie. Blevins is currently a senior writer at OLSON and previously held roles at Carmichael Lynch and Colle + McVoy.
Jessica Fleming (B.A., 1998) has worked at the Pioneer Press for nearly 15 years and has worked in a number of roles including copy editor, Sunday News Editor, Presentation Team Leader and reporter. Now, Fleming is in-charge of the paper's food and restaurant beat and has worked to engage readers by using social media channels. She has been honored by Minnesota Society of Professional Journalists for her writing and reporting.
Vadim Lavrusik (B.A., 2009) is the journalist program manager at Facebook. In this role, he bridges the gap for journalists and the social media channel. Previously, Lavrusik was the community manager and social media strategist at Mashable.com and worked on social media at The New York Times. Lavrusik also serves as an adjunct instructor teaching social media at the Columbia University Graduate School of Journalism. In 2012, College Media Matters named Lavrusik one of the 20 Must-Follow Twitter Feeds for Student Journalists.
Gabby Nelson (B.A., 2003) is the director of internal and external relations for Select Comfort. In this role, she oversees all communications functions for the brand, including employee communications, crisis communications and digital channels. Nelson serves as a close adviser to Select Comfort executives and implemented an employee engagement program that has been credited with helping the company grow. Previously, Nelson held roles at Exponent Public Relations, Fleishman-Hillard and Weber Shandwick.