Campbell Mithun CEO Steve Wehrenberg will join the University of Minnesota as teaching professor of strategic communication and program director of its Professional M.A. in Strategic Communication, offered in the School of Journalism & Mass Communication. An adjunct instructor at the University for the past eight years, Wehrenberg will assume his new position in August 2013.
The Professional M.A. in Strategic Communication has established itself as the Twin Cities' leadership program for strategic communication professionals who want to lead and move organizations ahead by developing cutting edge communication strategies and programs. Students complete a specially designed two-year program in a cohort model that helps them become a communication expert their colleagues and companies depend upon.
"I've had many conversations over the years with the University about this program's direction and about being involved in shaping its future," said Wehrenberg. "With my passion for teaching and respect for the contributions of this program to our corporate community, I just couldn't pass up this opportunity to lead it."
"I am delighted that such a highly experienced and successful business builder and leader will be joining us full time," said John Eighmey, the Raymond O. Mithun Chair of Advertising at the University of Minnesota's School of Journalism & Mass Communication and director of graduate studies for the Professional M.A. in Strategic Communication. "Steve has been with us from the beginning of the Professional M.A., helping us design the program and teaching one of the key first-year courses. Now, we are looking forward to taking this successful program to even greater heights, and Steve's vision and extensive background as a business and communication leader will propel us forward."
Wehrenberg will remain at Campbell Mithun for a transition period beyond June, in the newly created role of non-executive chairman, to guide the agency's leadership shift, contribute to strategic planning and provide counsel to key clients.
Wehrenberg has served at Campbell Mithun for 31 years, transitioning through account leadership and strategic planning roles to become chief executive officer in fall 2007. Over the years he contributed to award-winning work and served as account leader on the agency's legacy General Mills, Land O'Lakes and Toro accounts. As CEO he focused his leadership efforts on transforming operations to serve a digitally integrated marketplace and also unifying agency media units under the Compass Point Media brand. Heavily involved in the community, he serves on the board of directors of Greater Twin Cities United Way and on the Augsburg College Board of Regents.