SJMC students won first place at the district competition for the American Advertising Federation's National Student Advertising Competition (NSAC). The team will advance to the national competition, to be held in Phoenix at AAF's National Conference in early June.
NSAC allows students to create an integrated strategic communication campaign from start to finish. This year's client was Glidden paint.
The team was recognized through separate judging for OLSON's Strategy of Brand Champions (Best Integrated Campaign) and Anastacia Economou won the best female presenter award.
Presenters were Parker Mullin, Anastacia Economou, James Lager, Michelle Hum and Kelly Starkey. The NSAC team included more than 30 members total.
"This was a terrific team," said adviser Earl Herzog. "They were incredibly creative, great collaborators and highly focused. They produced phenomenal work and delivered the perfect presentation."
The University of Minnesota NSAC team competed with other teams in District 8, which includes St. Cloud State University, University of St. Thomas, North Dakota State University, South Dakota State University and University of Wisconsin-Eau Claire.