At the 2014 American Academy of Advertising Conference, held March 27-30, 2014 in Atlanta, graduate students and faculty from the University of Minnesota School of Journalism & Mass Communication presented papers and took home top awards.
Doctoral students Taemin Kim and Okhyun Kim won the Best Student Paper award for their paper "Effects of Ironic Advertising on Consumers' Attention, Involvement and Attitude," which is given to the single best paper written only by students. Since the award was created in 2012, the award has been won exclusively by Minnesota graduate students.
Doctoral student Heewon Im won the AAA Doctoral Dissertation Award with her dissertation proposal "Effects of Direct-to-Consumer Prescription Drug Advertising on Patients' Medication Regimen Adherence."
Doctoral student Soojung Kim won a Graduate Student Conference Travel Grant and presented three sole-authored and co-authored papers.
Ph.D. student Jennifer Lueck and M.A. students Xiaoyan Liu and Yun Peng presented a research paper produced from a class team project (other co-authors
include Ph.D. students Ben Miller and Sarah Cavanah).
In addition to student awards, associate professor Jisu Huh won AAA Research Fellowship Award with her co-authored research proposal "Influence of Endorser Testimonials in Print Direct-to-Consumer Prescription Drug Advertising."