"Total Request Live" signing off
After 10 years, MTV's "Total Request Live" will shut down in November, according to an AP story on CNN.com.
The music video countdown show will end with a two-our finale on a Saturday afternoon in November, Dave Sirulnick, executive producer of "TRL," said Monday. Sirulnick also said the show wasn't shutting down for good, but that now is a good time for the show to take a break.
"We want to close this era of 'TRL' in a big celebratory way, and 10 is a great number," he said. "And 10 is the number that 'TRL' counted down every single day for 10 years, and we hit this 10th (anniversary) and we thought, 'You know what? This feels like the right time and let's celebrate it and let's reward it. And let's let it have a little bit of a rest for a minute.' Let it catch its breath! Been working hard -- for 10 years!"
"TRL" debuted in September 1998, and it soon became the "splashy center" for popstars such as *NSYNC and Britney Spears, the article said. Since then, the show has been the "it" destination for up-and-coming music artists, movie stars, and other celebrities wishing to promote their work.
According to Nielsen Media Research, "TRL" peaked in 1999, with 757,000 viewers tuning in daily. Sirulnick said the show, which airs weekday afternoons from MTV's Times Square stud, lost some of its sheen as the years went on. He said it went from "the new kid on the block" to "more of an institution."
For the finale, Sirulnick hopes to collaborate with those who helped make TRL famous. Whether Justin Timberlake, the Backstreet Boys, or Eminem, or former host Carson Daily, he said TRL would love to have any and all of them there.
"I'm going to miss 'TRL,' Eminem said in a statement. "Where else will I be able to start feuds, defend my honor vigorously and act like an angry teenager on national TV? Oh wait ... The VMAs!"
For music video lovers, MTV has developed a quasi replacement. "FNMTV" debuted over the summer in a 15-episode run, which was hosted by Pete Wentz, bassist for rock band Fall Out Boy. The show aired Friday nights and featured exclusive music videos and performances by a potpourri of different artists, such as Slipknot and the Jonas Brothers.
MTV said "FNMTV" will be back in November. But unlike TRL, it won't include the famed Top 10 countdown.