The Human Factor

In a recent article on The Design Observer writer Tom Vanderbilt comments on Traffic: Why We Drive the Way We Do. Here he demonstrates that while modern road design makes roads safer, and make cars safer, but that the human factor plays a major role. Drivers are human and the sense of security and control that the modern highway creates, makes for a different kind of danger, over confident driving. To make a difference in road safety, one must make the drivers safer as well. Saferoadmaps helps in this factor by providing information to drivers about what roads they may choose to maximize their own safety, in addition to things they should do every day, such as buckle up, drive sober, and obey the speed limit.

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Hubert H. Humphrey Institute of Public Affairs