A New Awards Show
This thursday the 15th annual years best American commercial awards will be given out and recieved by companies and the advertising brains behind the ads. Upon reading this in Monday's Star Tribune I was shoked not only that they actually give awards and hold ceremonies for ads, but also that this is the 15th year of their decade and a half run. My shock soon turned to disgust. I wonder if the large companies that can afford expensive ads compete with one another, or if a local or state commercial gets nominated once in a while. If it is the "superbowl" style mini movies, I could only imagine that there is a monopoly of about three different companies that would hold and win titles every year, beer/liqour companies, technology/computer companies, and network "teasers". As long as these big corporations are featured, does that mean that they also sponsor an event like this, selling their beer, showing new models of their new product, even maybe showing their next commercial coming out as a prize to their loyal fans?
"Ten or 15 years ago, 'entertaining' was a dirty word to use about comercials" says Matt Miller, "It was about sales. Now, however, you see huge levels of entertainment value in ads because the viewer has so many choices. You need to do something to keep them from changing channels."
Matt!!!!! What the hell is wrong with you, do you walk around wearing a shirt or holding a huge sign saying "yup, I love propaganda". If the commercials today arent about selling a product, there wouldnt be any commercials, of course they are about sales. The bigger the slush fund for a commercial, the hope is for a bigger slush fund for the upper managers of the company. I also think it is pretty crazy that people such as Miller and others like the organizers of this event, and of course the people who will be wasting their thrursday night attending this event, are actually so brain controlled that they get entrertainment from watching a commercial. I like cars but I dont go watch car salesman sell them. The fact that our society has fallen to the level where ads are entertaining, and perhaps even more entertaining than the program they are heavily shoved into.