The Shifting Face of Globalization
Knowmore.org is a corporate watchdog group that goes about it's mission in an unconventional way. Their goal is to "chronicle and resist corporate attacks on democracy, worker's and human rights, fair trade, business ethics and the environment." And they do it by going straight to consumers. They have no affiliation with any political party, and aren't connected with any PAC. They don't lobby Washington. They just gather information on different companies, guided primarily by the interest of their users, and post an analysis that anyone can edit. Knowmore.org relies on the consciences of consumers to seek out information about the companies that make the products that they buy, then judge for themselves, and either support or punish companies with their spending power.
This method is an odd one, and one that defies classification in the taxonomy of Barber. Knowmore.org uses McWorld accessibility and internationalism to protect the more Jihad oriented interests of local worker's and regional environmental abuses. And all of this is done using the tools Boyd lays out in his commentary on the internet's capacity to spread ideas. Knowmore.org is building an international community, utterly decentralized, and for the most part anonymous. So what is this group that is being created? Are they McWorld globalists, who are taking advantage of information's disregard for national borders to spread their views? Or are they a new form of Jihadists, working to protect their interests and ways of life from the incursions and abuses of transnational corporations? Groups such as Knowmore show the limitations of Barber's arguments. Globalization is not a force that is solely driven and by and sustained by profit. As Knowmore shows, it can take on a much more humanitarian role by developing responsible, informed global citizens.