I decided to watch to 30 minute segments from CNN Newsroom and MSNBC Live and their coverage of varying national to international topics. This was a relatively small time frame to get any real depth in material but it was easy to understand many of the varying issues that would be relevant to the average viewer. I wanted to get viewpoints from both sides of the political landscape either liberal or conservative. It is widely known that CNN is more conservative and MSNBC is mostly liberal.
I. Chronology
CNN Newsroom - 30 minutes
- U.S. foreign policy in Iraq and Senator John McCain's call for more troops in Iraq.
- John McCain takes first exploratory step to the presidential candidacy in '08 (Republican)
- Former Wisconsin Governor Tommy Thompson taking first exploratory step to presidential candidacy
- Democrats meeting to decide leadership roles in the House and Senate
- Hurtha and Moyer fighting for majority leadership role
- Severe weather situation in Montgomery, Alabama. Storm (tornadoes) ravaging through the Southeast region.
- Coming Up:
- Democrats plan for Iraq
- Continuing weather coverage
- Battleship Intrepid stuck in mud.
Commercial Break
- Volvo SUV
- National
- "Combat Hospital" Promo
- Chase Home Equity Lender
- Promo for "Lou Dobbs Tonight"
- Severe weather in Southeast region, specifically North Carolina now.
- Intractable Intrepid, U.S.S. Intrepid stuck in mud for 10 days in New York City
- Just In: Sheriff in Riegelwood, North Carolina reports five confirmed deaths in tornado storm.
- Coming up:
- Baghdad store's being looted
- Wal-Mart in trouble
Commercial Break
- Promo for "Paula Zahn Now"
- UBS Financial Firm
- Westin Hotels & Resorts
- Chrysler Car
- Kyocera printer
- Citgo gas station
- Discover Business Card
- Promo for "Warrior One: Hummers"
- Head-On prescription
- More storms ripping through Riegelwood, North Carolina.
- Wal-Mart watch, promoting higher wages with the support of Senator Barack Obama and former Senator John Edwards.
- New York Stock Exchange opening bell and opening numbers
- Storm coverage back in North Carolina
MSNBC Live - 30 minutes
- Pelosi anointed Speaker of the House
- High-speed chase of 16 year-old driver
- weatherplus.com coverage of severe weather in Southeast region, Alabama and North Carolina specifically
- NYSE & NASDAQ opening
- Vote on #2 in House Majority leader between Murtha (D-PA) and Hoyer (D-MD)
- Not "Brokeback Mountain" relationship between Sen. Reid and former colleague
- Coming Up: Senator McCain exploring the option of running for presidency in '08
Commercial Break
L'Oreal
FedEx
PhRMA.org
Smart Balance Omega Foods
Cadillac Escalade
Iams dog food
The Jewelry Exchange
- John McCain exploring 2008 bid for Repbulican candidate
- GOP: Rebuilding years
- Trent Lott back as #2 in Senate
- Coming up: Pelosi & Hilary Clinton combination
Commercial Break
- Kraft Crumbles
- Ditech.com
- Geico
- Liberty Medical
- Promo for "Countdown w/ Keith Obelerman"
- Halls
- One-A-Day Women's
- Breaking News, six people confirmed dead from tornado in Riegelwood, North Carolina
- Women In Command, Nancy Pelosi as Speak of the House and Hilary Clinton as potential president candidate in '08
- Developing Story: Leadership
Commercial Break
- Promo for tonight's shows on NBC
- Jimmy Dean Breakfast Bowls
- "The Fountain" movie trailer
- Buick Lucerne + On-Star
- E*Trade
- Promo for Scarborough Country and Doc. Block later tonight.
- Breaking news of sever storms in Southeast region and tornado watch/warnings
II. Context
By nature (well I guess not so much nature as environmental surroundings) that I am a Republican by heart and I would prefer to watch CNN over MSNBC. Both stations were what I expected in trying to identify each station as either conservative (CNN) and liberal (MSNBC). However, most of the stories on CNN would not reflect a very distinct conservative approach because of the limited amount of coverage on each topic because of the tremendous coverage the Southeast region demanded and with good reason.
In my viewing I found that both stations primary targets were adults in more of a business aspect or citizens with a primary interest in ongoing politics. CNN spent a lot of time jumping from topic to topic covering a wide variety of topics. In an approximate seven minute span they jumped from politics to weather to digging out a trapped ship. It appeared that CNN was attempting to maintain an unbiased political aspect and the topics of choice definitely helped not promote any one side's opinion.
In my viewing of MSNBC I would have to admit that I was less intrigued with this station because I know that they generally lean towards a liberal approach. Their topics worked well into one another and they also spent a considerable amount of time on the ongoing sever weather conditions around North Carolina, Alabama and other Southeastern states. However, they had a segment on the Republican parties' loss of both the Senate and the House and brought in both a Republican and Democratic analyst to weigh in on the current issues of today's to party system. It appeared that the Democratic analyst received a lot more airtime than the Republican and also the Democratic analyst was much more abrasive and confrontational. But beyond the few minutes attributed to the few topics on politics it was difficult to get a sense of political agenda through MSNBC but not as "coded" as CNN appeared to be.
One thing that genuinely intrigued me was the use of commercials by each station. Both stations ran many commercials as often as possible but if I had to say whether either side ran more commercials I would have to say that MSNBC ran more commercials more often. Both stations offered a wide variety of commercials reaching out to a small demographic based on each station. CNN is viewed as more conservative, Republican, they ran more commercials promoting finances and upscale merchandise which would appeal to a more middle-upper class demographic. MSNBC ran a variety of commercials that could not be linked to any specific demographic because they covered a large scale from upscale automobiles, Cadillac Escalade, to a more down-to-earth on-the-go viewer, Jimmy Dean Breakfast Bowls. I was very interested in the amount of commercials that were ran by both stations as well. You would watch either one and they would show their broadcast for five or seven minutes at a time and then they would have three to four minutes of rapidly shown commercials. It is obvious to see that both stations are operated through commercial success and they tone down the quantity and quality of substance in their live news shows because of the almighty dollar. All in all the importance of money will ultimately weigh supreme in businesses and the average viewer will suffer because the substance is dulled down to fit into a time restrained segment.
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