jen's media journal

After viewing a few of Calvin Klein's ads for perfume/cologne, I noticed something that remained constant in most of the photographs.

So, the first photograph features a beautiful, seemingly "natural" looking woman, topless, with wet hair on the beach somewhere. When I looked at the picture, the first thing I noticed was her eyes. I really didn't pay much attention to her left hand, where a wedding ring is strategically placed for the advertisement.

The second photograph

Posted by Jen Smith at 11:30 PM | Permalink | Comments (0) | TrackBacks (0)

I think it is sad how I can scroll through a listing of magazine ads and pick out exactly what gender the majority of the ads are going to focus on in order to attract the viewer's attention

For example:

Tool magazine ads: MEN
Jewelry ads: WOMEN
Electronic ads: MEN
Makeup ads: WOMEN
Car magazine ads: MEN
Beer ads: WOMEN

You can't look at a single advertisement or watch a commercial advertising beer without a half-naked airbrushed fake baked skinny woman/en being featured. WHY IS THIS?!

Posted by Jen Smith at 11:23 PM | Permalink | Comments (0) | TrackBacks (0)