jen's media journal http://blog.lib.umn.edu/smit4082/genderstudies/ en-us Copyright 2009 Tue, 03 Apr 2007 22:06:10 +0000 http://www.sixapart.com/movabletype/?v=4.25 http://blogs.law.harvard.edu/tech/rss Womanizing Advertisements Not Just In the Fashion Industry I think that most people, at one point in their lives or another, find
certain magazine ads to be sexist, violent, extreme, and uncalled for. When
people think of these types of images, either “clothing� or “perfume� or
“alcohol� ads come to mind, but how often do you think of an ad for chewing
gum or any other little daily luxuries?

I saw this ad and for a few seconds, without seeing the bottom 1/6 of the
page, had no idea what it was trying to sell. Hmm..a vectored, cartoonish
image of a skinny blonde either clasping or unclasping her bra strap,
pictured from behind, standing in front of an open window…To say the least,
it did not exactly catch my attention. Then I see a small image of a pack
of Trident gum next to the text, “A whiter smile gets you noticed. Even if
you don’t want to be.�

whitersmilegetsnoticed.jpg

]]> http://blog.lib.umn.edu/smit4082/genderstudies/2007/04/womanizing_advertisements_not.html http://blog.lib.umn.edu/smit4082/genderstudies/2007/04/womanizing_advertisements_not.html Tue, 03 Apr 2007 22:06:10 +0000 CK - wedding rings? After viewing a few of Calvin Klein's ads for perfume/cologne, I noticed something that remained constant in most of the photographs.

Calvin+Klein+ETERNITY+_A5_C3_AB_ED_A4k_AD_BB2.jpg


eternity_cosmo_june_2002a.jpg


So, the first photograph features a beautiful, seemingly "natural" looking woman, topless, with wet hair on the beach somewhere. When I looked at the picture, the first thing I noticed was her eyes. I really didn't pay much attention to her left hand, where a wedding ring is strategically placed for the advertisement.

]]> http://blog.lib.umn.edu/smit4082/genderstudies/2007/03/ck_wedding_rings.html http://blog.lib.umn.edu/smit4082/genderstudies/2007/03/ck_wedding_rings.html Tue, 20 Mar 2007 23:30:17 +0000 I think it is sad how I can scroll through a listing of magazine ads and pick out exactly what gender the majority of the ads are going to focus on in order to attract the viewer's attention

For example:

Tool magazine ads: MEN
Jewelry ads: WOMEN
Electronic ads: MEN
Makeup ads: WOMEN
Car magazine ads: MEN
Beer ads: WOMEN

You can't look at a single advertisement or watch a commercial advertising beer without a half-naked airbrushed fake baked skinny woman/en being featured. WHY IS THIS?!

]]> http://blog.lib.umn.edu/smit4082/genderstudies/2007/03/post.html http://blog.lib.umn.edu/smit4082/genderstudies/2007/03/post.html Tue, 20 Mar 2007 23:23:33 +0000 Mia vs Michael - Finally! Women Empowerment Ad In 1999, Element 79 Partners of Chicago were hired by The Gatorade Company to produce a commercial in which both male and female athletes are portrayed as 'equal'. “Michael vs. Mia� was the name of the commercial in which Mia Hamm, considered to be one of the greatest white female athletes of today, and Michael Jordan, a phenomenal, black basketball player, go through a round of different sports and battle one another. While the commercial rolls, the song “Anything You Can Do- I Can Do Better� by Irving Berlin is playing in the background.

http://www.youtube.com/watch?v=liKnJ-ejztw&mode=related&search=

]]> http://blog.lib.umn.edu/smit4082/genderstudies/2007/02/woman_empowerment_mia_vs_micha.html http://blog.lib.umn.edu/smit4082/genderstudies/2007/02/woman_empowerment_mia_vs_micha.html Fri, 02 Feb 2007 17:36:21 +0000