In the New York Times' article, "Seeking Gun or Selling One, Web Is a Land of Few Rules," the reporter uses lots of data analysis and interactive features that enhance the story and capture the attention of the reader.
This article is about various prospective buyers on Armslist.com, which is a website for free classified ads for guns. The reporter had to navigate this website and find the ads posted on the website, as well as track down buyers who showed interest in the ads.
In the article, the reporter explained the ads and posted pop-up links to the specific ads. The reporter also added pictures of the prospective buyers, of which some are convicted felons. This means that the reporter also had to find their pictures and what they were convicted with.
Even though the story is very long, it had lots of graphics and interactive tools that captured the attention of the reader throughout the article. On each page of the article there were numerous links to click on, pictures of those seeking the ads, and visuals of the ads themselves.