In the Kare 11 article, "More criticism as Boy Scouts consider policy change," the author writes a to the point lead about the Boy Scouts of America's, "proposal to move away from a mandatory no-gays membership policy and allow troop sponsors to decide the matter for themselves," said Kare 11.
This lead includes a, "what," and a, "who," of the five W's. The, "what," is the criticism of the proposed policy change. While the, "who," is the Boy Scouts of America.
Because the proposed policy change hit the news last week and criticism has begun since the proposition, there is no need to add a, "when," into the lead. This can be applied to the, "where," as well. The lead is a perfect example of prioritizing the five W's.
The author also made note to be clear, concise and focus on the active part of the story throughout the one sentence lead.