Social networking has a great deal of potential for my work and my organization (Extension- YWI). We have been discussing this at staff meetings, among co-workers, etc. since many of your younger audience (newer youth workers) are on these social networking sites. We ask ourselves? What is our presence? How can we reach out to them through Facebook and other sites in which they network and stay connected?
I personally believe that there is potential for us to get out there, learn what others are doing, and utilize these spaces as another avenue to reach our audience, promote our programs, and get ideas on current issues affecting our clients.
I've been in Facebook for a few years now (started it in college) and I have continued to use it, I stay connected with colleagues, old friends, and family and friends in Argentina :).