During the past week, I have been introducing the Retail Marketing Analytics Program to students in the Business Statistics classes. Most of these students will be eligible to apply for admission to the Labovitz School of Business and Economics in the Spring so it was important to ensure they were aware of the new Marketing Analytics major.
These presentations were useful in creating awareness of the Program but also highlighted the need to do more to demonstrate what is meant by "Marketing Analytics." Based on questions and feedback from these presentations, early next semester we'll offer a "Marketing Analytics Taster" specifically targeted to students in these statistics classes.
During the seminar, we'll be able to provide more examples of Marketing Analytics in action, potential career paths and an opportunity for students to apply some basic statistical concepts to answer typical business questions.