February 2012 Archives

The ReMAP program was lucky enough to welcome Ms Ellen Lowe from General Mills as a guest speaker on Friday, February 3rd. Ellen shared her enthusiasm and experience in Marketing Analytics with the students.

The students had worked through Category Development and Brand Development Indexes for the sugar substitute category the first week of class and it was good to hear how these Indexes were used at General Mills.

Great afternoon and speaker.

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This page is an archive of entries from February 2012 listed from newest to oldest.

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