Retail Marketing Analytics Program, Labovitz School of Business and Economics

Welcome Back ReMAP Students

2012-09-14T02:30:27Z

As Summer 2012 draws to a close and the weather turns cooler, the ReMAP students have returned to campus. The second year students return from internships with a variety of companies incuding: IBM DemandTec Solutions, maurices, Supervalu, 3M, Schwans Food Company, Kohls, Toro, US Bank, Twin City Automobiles, Afinia and ZMC Hotels. The first year students are looking forward to securing their analytic internships for Summer 2013.

Guest Speaker from General Mills

2012-02-09T22:40:14Z

The ReMAP program was lucky enough to welcome Ms Ellen Lowe from General Mills as a guest speaker on Friday, February 3rd. Ellen shared her enthusiasm and experience in Marketing Analytics with the students.

The students had worked through Category Development and Brand Development Indexes for the sugar substitute category the first week of class and it was good to hear how these Indexes were used at General Mills.

Great afternoon and speaker.

Installing Computers in ReMAP Lab

2012-01-11T17:08:49Z

The facilities team finished installing electrical and data cables and outlets yesterday. Today, the LSBE Technology Staff have moved into the room and begun installing the computers.

Computers Have Arrived!

2012-01-05T18:12:53Z

The new computers for the ReMAP lab have arrived on campus!

Student Computer Lab

2012-01-04T19:17:47Z

The computer lab for the Retail Marketing Analytics Program is taking shape. LSBE Room 119, the 1st Street Gang Room which is adjacent to the LSBE Atrium is being re-purposed during the winter break. The new dedicated computer lab will increase the visibility of the Retail Marketing Analytics Program.

The new computer tables and chairs arrived January 3rd. The University's facilities staff are running the data and electrical cables through these new tables today.

Its a wrap!

2011-12-19T22:24:19Z

The fall semester has quickly come to finals week. The last of the six sessions for the new ReMAP program students was held on December 15th. Students spent the majority of the session reviewing their draft resumes.

Students will submit their resumes by December 21st and these will be collated into an internship book for distribution to industry in early January.

Student Profiles

2011-12-09T16:35:27Z

The sixteen ReMAP students have all provided brief profiles about themselves. These profiles can be found on the Program Participants Page of the ReMAP website. The link to this page is below:

https://lsbe.d.umn.edu/mktganalytics/sponsorship.php

Students are currently developing profiles on LinkedIn and links to their LinkedIn page will be added.

2011 ReMAP Students

2011-11-23T18:07:06Z

The sixteen ReMAP students have started meeting on Thursday evenings to learn more about the marketing analytics field and get a preview of the large data sets that will be used during the Marketing Analytic Courses.
Allison Lutz, Leah Robideau, Andrea Johnson, Amy Goepfert, Brett Kittilstved, Donnie Mans, Calvin Griffin, James D'Amour, Jon Hammerstrom, and Kelsey Steiner (Back Row, Stairs L to R): Davis Ackmann, Megan Fusselman, Stephanie Anderson, Derick Carlson, Anna Geisler and Katelyn Korman.

Students Selected

2011-11-03T15:41:30Z

Following the interviews, sixteen students have been selected in the initial cohort for the Retail Marketing Analytics Program.

These sixteen students will gather for an initial meeting tonight (11/3). Pictures and brief Bios on the students will be posted to the ReMAP website and here in December.

Student Interviews Scheduled

2011-10-24T21:20:56Z

The students who applied for the Retail Marketing Analytics Program have all been scheduled for interviews sometime this week (10/25 - 10/28).

The Program's Faculty Advisers and I will interview each of the students who applied. We are planning to notify all successful applicants by 11/1 of their admittance into the program.

Initial Student Recruitment Period

2011-10-13T19:31:27Z

The initial recruitment period for participants in ReMAP will close tomorrow afternoon (10/14). It will be interesting to see how many applications we receive before the close.

There has been significant interest since Dan Fishback's presentation on 10/4 particularly from students who are majoring in mathematics or statistics and actuarial science. These students are interested in the program as a minor.

Skate to where the puck is going to be!

2011-10-04T20:06:42Z

This morning Dan Fishback, President and CEO of DemandTec, Inc., spoke to over 300 students on campus as part of the Labovitz School of Business and Economics Distinguished Speakers Series.

Dan urged students to develop their quantitative skills as part of their undergraduate careers, irrespective of their degree or major. He stressed the growing need for graduates with these skills in the business world.

The presentation was very well received and increased awareness of the Retail Marketing Analytics program across majors and degrees.

ReMAP Presentations to Pre-Business Students

2011-09-28T17:33:26Z

During the past week, I have been introducing the Retail Marketing Analytics Program to students in the Business Statistics classes. Most of these students will be eligible to apply for admission to the Labovitz School of Business and Economics in the Spring so it was important to ensure they were aware of the new Marketing Analytics major.

These presentations were useful in creating awareness of the Program but also highlighted the need to do more to demonstrate what is meant by "Marketing Analytics." Based on questions and feedback from these presentations, early next semester we'll offer a "Marketing Analytics Taster" specifically targeted to students in these statistics classes.

During the seminar, we'll be able to provide more examples of Marketing Analytics in action, potential career paths and an opportunity for students to apply some basic statistical concepts to answer typical business questions.

Interesting Questions from Students about ReMAP

2011-09-26T17:05:31Z

To increase awareness of the Retail Marketing Analytics Program, I have been presenting the program, its structure and the 2011 application process in core business courses. There have been a number of interesting questions from students which I thought I would share for your comments:

If the marketing analytics major is a new major will businesses recognize its value and be willing to hire graduates?

Do retail analysts spend all their [work] time analyzing data?

I'm a health care management major, do health care companies employ marketing analysts?

Students are interested in the new program and many have picked up application forms.

Applications for Program now OPEN

2011-09-23T17:38:59Z

For the first cohort of students, program applications are now being accepted. Applications must be submitted by October 14th, 2011. We will interview all the short listed candidates and notify successful students by October 31st. To increase awareness of this new program, presentations are being made in all Principles of Marketing classes, all Business Statistics classes and the Intermediate Accounting I and II classes. The goal is to generate a significant pool of interested students from which to select the first ReMAP participants.

Students applying for admission must answer the following four essay questions in 2000 words or less:

Thinking about all the courses you have completed at UMD, what one course has been the most interesting and rewarding for you? Please be specific about why you found this course interesting and rewarding.

Tell us about the quantitatively-oriented courses you have taken so far and what you liked about these courses.

Why are you interested in the Retail Marketing Analytics Program and what strengths would you bring to the program, if selected?

Where do you see the Retail Marketing Analytics degree taking you after graduation?