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Zune Case

Microsoft Challenges the iPod (Again)

http://www.nytimes.com/2007/11/29/technology/personaltech/29pogue.html?em&ex=1196485200&en=361f1cfb2a65f26e&ei=5087%0A

Zune's trial and error learning- is it enough to compete with Ipod? Perhaps divide the classs in have and have them discuss innovation strategies for each competitor.

Posted by Steve Spruth on November 29, 2007 12:17 PM |

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