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According to a NYT article, biometric studies of successful TV ads use a cognitive jolt to gain attention:
"Although winners of Lions are replete with emotional appeals meant to engage viewers, they also use what Ms. Moses called a “cognitive jolt,� a twist or surprise, to earn interest."
This comes up in Sticky Ideas, Van de Ven research and 3M coversations about the difficulty of changing behavior. How to teach this? Or better, how to use it to teach more effectively?
great article on the dynamics of manufacturing in China
Nice feature to draw characters and learn their meanings.
http://www.nciku.com/
Made to Stick: Why Some Ideas Survive and Others Die (ISBN 978-1-4000-6428-1) is a book by brothers Chip and Dan Heath published by Random House in 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle's application.
The book's outline follows the acronym "SUCCES" (with the last s omitted). Each letter refers to a characteristic that can help make an idea "sticky":
Simple — find the core of any idea
Unexpected — grab people's attention by surprising them
Concrete — make sure an idea can be grasped and remembered later
Credibility — give an idea believability
Emotion — help people see the importance of an idea
Stories — empower people to use an idea through narrative
Here is a web link with a high level overview via a slide show: http://www.slideshare.net/bizbooktalk/made-to-stick
Time Magazine web link: http://www.time.com/time/insidebiz/article/0,9171,1552029-1,00.html
It is a little tough to navigate, but useful.
http://chinese.rutgers.edu/index.htm
very stylish new/old China combo
http://www.green-t-house.com
https://www.wellsfargo.com/com/research/economics/country/asiapacific
all in Chinese, but quite interesting
http://sh.edushi.com/
Can Michael Eisner succeed at web based video? Some interesting divergence strategies. From NYT 3 3 08