teaching entrepreneurship and innovation

1. The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
by Joseph Michelli (Author)
2.Planet Google: One Company's Audacious Plan To Organize Everything We Know
by Randall Stross (Author)
3.The Pixar Touch: The Making of a Company
by David A. Price (Author)
4. Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company
by Owen Linzmayer (Author), Owen W. Linzmayer (Author)
5. The Toyota Way
by Jeffrey Liker (Author)
6. Stirring It Up: How to Make Money and Save the World (about Stonyfield Farm yogurt maker)
by Gary Hirshberg (Author)
7. Big Brown: The Untold Story of UPS
by Greg Niemann (Author)
8. Louis Vuitton: The Birth of Modern Luxury
by Paul-Gerard Pasols (Author)
9. Let My People Go Surfing: The Education of a Reluctant Businessman, (about Patagonia)
by Yvon Chouinard (Author)
10. Peak: How Great Companies Get Their Mojo from Maslow (about Joie de Vivre Hospitality, boutique SF hotel chain), by Chip Conley
11. The Orange Code : How ING Direct Succeeded by Being a Rebel With a Cause
By: Bruce Philp, Kuhlmann; Arkadi
by Chip Conley

Posted by Steve Spruth at 1:52 PM | Permalink | Comments (0) | TrackBacks (0)

Highly correlated. See Rajesh Shandy paper and summary article.

Posted by Steve Spruth at 3:45 PM | Permalink | Comments (0) | TrackBacks (0)

Great article in WSJ about how companies get closer to the customer (aged in this case) before designing products. There is also an embedded video the shows a GE empathy session.

Posted by Steve Spruth at 2:38 PM | Permalink | Comments (0) | TrackBacks (0)