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October 30, 2009

Netflix and coopetition

Coopetition make make web of relationship (external relationship) strategies much clearer for students. Netflix is a good example in this 11/09 K@W article

Brazil, sustainability and competitive advantage

2004 article from knowledge@Wharton, good quote from Sergio Braga, coordinator of the Center for Sustainability Studies (CES) at the Getulio Vargas Foundation. and their energy dilemma

October 29, 2009

Impact of US biofuel policy on Brazil

"Though Gardner concentrated
his attention on the domestic economy, it is important to remember that
the opportunities and challenges of biofuels are global and policy in the U.S. has
ramifications well beyond its borders. U.S. blend mandates, for instance, have
been blamed for destruction of tropical forest in Brazil, where ethanol production
from sugar cane is sufficiently cheaper than U.S. corn-ethanol to overcome a
$0.54 import tariff."

Journal of Agricultural & Food
Industrial Organization
Volume 6 2008 Article 8
Special Issue In Memory of Bruce Gardner 1942-2008:
Contributions to Energy Economics and Policy Analysis
The Economics of Biofuel Policy and
Gal Hochman Steven E. Sexton†
David D. Zilberman‡

Morola Droid

Wonderful innovation journey story from 10.29.09 NYT. Shock, cycling, external relationships- its all there.

October 27, 2009

Energy for the base of the pyramid

Ashoka study with relevance to Brazil

October 26, 2009

Wal-Mart green labelling running in packs example

NYT 7 15 09 At Wal-Mart, Labeling to Reflect Green Intent

October 21, 2009

Blue Ocean Strategy WSJ article

The blue ocean strategy is interestingly echoed in the following article from the Wall Street Journal - http://online.wsj.com/article/SB125598988906795035.html

"Value Monopolies"

"Value Monopolies", another sticky idea coined by Edward De Bono in his best-seller "Sur/petition", a fabulous read for marketers. -recommendation from Tahsan Khan in MGMT 6050

Daniel Pink, Tom Friedman and education

Daniel Pink as quoted today in Tom Friedman's great 10/21/09 NYT column today on education. And DP's new talk on motivation and ROWE. How do we create ROWE into the classroom?

the fun theory

Great video and a website to check out. Why Volkswagen sponsorship? Good lesson for innovating and viral marketing.

October 9, 2009

Innovation wiki

Inovo Innovation Wiki is a MI consulting firm site.

October 6, 2009

Needfinding tools

Some good sources for kicking off market research. from a Stanford course presentation slides A few observations on ethnographic research

October 5, 2009

sketching in hardware

Amazing tools for electronic prototyping:



October 1, 2009

Lenovo article

From spring 09 Qn

Brazil Bioethanol presentation

UNICAMP in Campinas, Brazil. Not too far from Sao Paolo. 2008 presentation to McDonald Fellows, 2nd International Symposium on Energy and Environment, Hong Kong 12 9 08 Luis Cortez