How Pleasure Works by Paul Bloom
Here is the link to interview with Paul Bloom about his book How Pleasure Works. I think there is a strong connection to design concepts. People enjoy things more when they connect to the stories behind them. Essentialism, "the notion that things have an underlying reality or true nature that one cannot observe directly, and it is this hidden nature that really matters."
Innovative and sustainable products/services have deep elements that are not readily apparent. The opportunity is to connect customers to the deeper meaning of the innovation.