Jim O'Neill at Goldman expounds on BRICS in NYT article.
Here is the link to interview with Paul Bloom about his book How Pleasure Works. I think there is a strong connection to design concepts. People enjoy things more when they connect to the stories behind them. Essentialism, "the notion that things have an underlying reality or true nature that one cannot observe directly, and it is this hidden nature that really matters."
Innovative and sustainable products/services have deep elements that are not readily apparent. The opportunity is to connect customers to the deeper meaning of the innovation.
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (Hardcover)
by Roberto Verganti (Author)
This book could be useful for entre or innovation students. Popular in Japan and originally written by a McKinsey consultant for middle schoolers.
1. The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
by Joseph Michelli (Author)
2.Planet Google: One Company's Audacious Plan To Organize Everything We Know
by Randall Stross (Author)
3.The Pixar Touch: The Making of a Company
by David A. Price (Author)
4. Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company
by Owen Linzmayer (Author), Owen W. Linzmayer (Author)
5. The Toyota Way
by Jeffrey Liker (Author)
6. Stirring It Up: How to Make Money and Save the World (about Stonyfield Farm yogurt maker)
by Gary Hirshberg (Author)
7. Big Brown: The Untold Story of UPS
by Greg Niemann (Author)
8. Louis Vuitton: The Birth of Modern Luxury
by Paul-Gerard Pasols (Author)
9. Let My People Go Surfing: The Education of a Reluctant Businessman, (about Patagonia)
by Yvon Chouinard (Author)
10. Peak: How Great Companies Get Their Mojo from Maslow (about Joie de Vivre Hospitality, boutique SF hotel chain), by Chip Conley
11. The Orange Code : How ING Direct Succeeded by Being a Rebel With a Cause
By: Bruce Philp, Kuhlmann; Arkadi
by Chip Conley