Pepsi Refresh Project
Instead of Super Bowl ads, community grants. http://www.nytimes.com/2011/01/31/business/media/31pepsi.html?hpw I wish there was more connection to Pepsi's mission, but what is their mission?
Instead of Super Bowl ads, community grants. http://www.nytimes.com/2011/01/31/business/media/31pepsi.html?hpw I wish there was more connection to Pepsi's mission, but what is their mission?
This book could be useful for entre or innovation students. Popular in Japan and originally written by a McKinsey consultant for middle schoolers.
Best Buy, among others, uses prediction markets to evaluate innovations. Could this be used in 3010 and 4050?
Inklingmarkets.com has a free pilot
Web 3.0, what ever that may be. May be an interesting way to hyperlink information. Demo looked fairly user friendly. Twine web page
Interesting innovation consulting firm. It would be interesting to give a class an assignment to review a moribund company/brand and make a recommendation ala F212. Some sort of judging at the end.
This could be an interesting innovation project.
What Did the Professor Say? Check Your iPod
http://www.nytimes.com/2007/12/09/business/09novel.html?em&ex=1197435600&en=7e8a02d0356b4295&ei=5087%0A