Instead of Super Bowl ads, community grants. http://www.nytimes.com/2011/01/31/business/media/31pepsi.html?hpw I wish there was more connection to Pepsi's mission, but what is their mission?
This book could be useful for entre or innovation students. Popular in Japan and originally written by a McKinsey consultant for middle schoolers.
Interesting innovation consulting firm. It would be interesting to give a class an assignment to review a moribund company/brand and make a recommendation ala F212. Some sort of judging at the end.
This could be an interesting innovation project.
What Did the Professor Say? Check Your iPod