An assignment for this class asks students to investigate the marketing of various snacks to children and adolescents. The professor has not indicated to the students that if they pick a private company, the assignment could be very difficult to complete. So, the relevant resources look to be
-either Corporate Affiliations or the Million Dollar Directory to find out whether the company's public or private or a big or little subsidiary of another company and then
-Business Source Premier, LexisNexis, Mintel Market Reports and Ad $$ Summary
We had 2 students today; there's about 15 in the class and the assignment's due on 11/16. -- Amy & Van
Posted by bgi at November 12, 2005 04:06 PM | Email This Entry