http://www.ndpc-sd.org/documents/Practice_Guides/Collecting_PSO_Data.pdf
This is a very valuable article, which makes several suggestions on how to combine common strategies to increase the response rate of post-graduate outcome data. Several suggestions for the survey design include: tailoring the survey to the intended audience, making the survey user-friendly, recognizing that appearance matters and focusing on essential questions. Additionally, one must consider the administration of surveys. The article suggests ensuring confidentiality, personalization, providing prenotification of the survey's importance, expressing commitment, promising incentives and conducting follow-up. By combining several of these techniques, one can be expected to increase their survey response rate and gather more generalizable data.
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