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Readings #9 and #10

Reading #9: The Image by Kenneth E. Boulding
1. Image – The whole introduction brings up the concept of Image, as an alternative word for “subjective knowledge? (p. 6). Because knowledge only refers to that which is truth, the word Image is more applicable to Kenneth E. Boulding’s use of the concept in this novel. Throughout the introduction, he explores the ideas that make up each individual’s image of the world, or the way they view things, and what influences this image. He also describes that it is the image that determines one’s behavior.
2. Change – Image is also explored in the changes that result from varying messages sent to the image. “The meaning of a message is the change which it produces in the image.? There are a couple ways in which the message may change one’s perspective of the world. It may add to it or cause a revolutionary change. (Or it may not change at all). Events that happen to us, people that come into our lives, and multiple perspectives on certain ideas may all cause a change in our image of the world. In many cases, “our image is in itself resistant to change,? especially if it is bad change. We are used to what life is like and don’t want to imagine it being any different.
Discussion Questions:
1. Describe a circumstance where a message caused an extreme change in your image of the world.
2. How does our image of the world affect us in the world of architecture? What might be some factors/messages in the discipline that create changes in our image?

Reading #10: “Mr. Palomar on the Beach? Mr. Palomar by Italo Calvino
1. Observation – These three chapters show Mr. Palomar observing multiple different phenomena. He would question, think, wonder, debate about his observations, looking past what most people see and spending time to actually engage in a conversation within himself about ideas of his observations. His observations encompassed more that just looking/seeing something. They brought about new philosophies of nature and humankind’s interaction with it.
2. Exist – Mr. Palomar begins by wondering about the existence of certain phenomena of his observances in nature. After realizing that they don’t exist in nature, he starts to contemplate the actual existence of nature itself. I thought this was a really interesting. Looking at the sunset, he debated whether or not the sword of the sun’s reflection in the water existed. Without his presence or anyone to see it, would it actually be there. I loved hearing his thoughts go back and forth on this topic, making me actually wonder with him. In the end, he becomes “convinced that the sword will exist even without him? (p. 18).
Discussion Questions:
1. What finally convinces Mr. Palomar that the sword exists? Do you agree with his conclusion?
2. How should we apply Mr. Palomar’s hardcore observation techniques to the discipline of architecture, or even our studies in architecture school, in a way that might positively influence our work?