Hi folks,
As promised, here are a few links to topics discussed in last classes' lectures, plus an article that describes the cost of visual complexity.
Reading
Bergen et al. (2005), How attention partitions itself during simultaneous message presentations
Links
Get those logos off the screen!
Bill Gates and visual complexity
Gates, Jobs and the zen aesthetic
The visual transformation of Bill Gates the presenter
Next week
For next week, please bring (or email me) two photographs of billboards or posters that catch your attention using simple design. And remember, take your own photos (rather than use Google)!

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