We've all seem them. Corny, too-good-to-be-true diet and weight loss infomercials have a strong presence in today's television programming.
I spent some time viewing different infomercials on Youtube and came across this one for the Hollywood 48 Hour Miracle Diet. Take a look.
This commercial fails to use several of the principles of scientific thinking. The extraordinary claim that this product can help you lose up to ten pounds in only two days does not provide enough strong evidence to support it. Expecting to lose ten pounds by drinking this miracle concoction is a pretty ambitious (if not impossible) goal. Plus, the infomercial states that this diet is "safe and effective", and yet physicians typically recommend that people on a diet lose 1-2 pounds per week. Hmmm. In order to fully support this diet, I think it would require more than just testimonials from supposed users of the product.
Even if there does seem to be a correlation between using this product and effective weight loss results, I am highly skeptical that the product has a direct effect on weight loss results. In other words, correlation is not the same as causation. There are likely other variables at work. I'm sure the Hollywood 48 Hour Miracle Diet works if you give it more time...and complement the diet with plenty of exercise and a balanced diet. But then again, so will pretty much any other weight loss plan.