In this advertisement, the promoter is aiming his interests towards women. The image induces many feelings of warmth, softness, and cuteness. The combination of a nice looking man with a sweater on and puppies in his arms seems a bit overdone.
This advertisement could be broken down into the types of conditioned and unconditioned stimuli and responses. The unconditioned stimulus is the puppies and attractive man . The unconditioned response is comfortable and cute. The conditioned stimulus is the Molson beer in his hand. The conditioned response is relating the beer with being comfortable.
I find this ad to very strange. At first glance it is hard to tell what the picture is trying to sell. You have to look at it closely to find the Molson beer label on the beer. That could be part of the selling tactic. Making your buyers look closely at the ad which makes it more memorable. Also, to me, when I think of beer, I relate it with men more so than I do with women. It's odd that they are targeting women with this advertisement. Perhaps it is because they feel that enough men drink their beer and they would get a larger market if they targeted women directly.