More Doctors smoke Meth than any other drug!

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Doctors for camel.jpg

Does this advertisement make you feel more comfortable about the health effects of smoking cigarettes? Of course not! But bake in 1946 this was looked at as a highly effective advertisement strategy by tobacco companies.

It is now known that tobacco companies were actually aware of the danger that smoking cigarettes caused well before that information became public. In 1952 Reader's Digest came out with an article that revealed the true risk, which brought the tobacco industry under heavy fire and caused them to decrease the deleterious effects of their product. Their initial response was to add filters to their cigarettes. Tobacco companies were likely aware that the public outing of the dangers of tobacco was eminent, so they probably launched advertising campaigns, including ads like the one featured in this blog. This advertising campaign was an effort to convince smokers of the legitimacy of their products, and that they are so healthy even health professionals use them!

The author of this ad is using the support of professional authority to manipulate its viewers into believing false information. The smaller images along the bottom of the ad show multiple doctors enjoying cigarettes, while adorned in their professional attire and striking professional poses. These images are accompanied by the slogan, "The doctors' choice is America's choice!" This is another way the authors reiterate that the notion of cigarettes being unhealthy is inaccurate.

This was not the only ad featuring doctors as tobacco's spokespeople, but several others including TV commercials use the same tactics to manipulate their viewers to believing that cigarettes are healthy when they're actually really dangerous!
Check this TV commercial from 1949 to see for yourself!


6 Comments

Doctors are seen as such a prestigious group of people of in society, even that long ago, that their endorsements would encourage so many people to start smoking. once again, advertisers have found ways to so easily manipulate our thinking. The commercial ends with a supposedly attractive woman trying the cigarette to see how the "mild and good tasting cigarette" agrees with her throat.

The idea is that society back then was much more ignorant than society is now. Before there was public awareness about the harmful side effects of smoking cigarettes it was accepted as a healthy and safe practice. The fact that doctors are a prestigious group is less important than the fact that they are well informed about medical information. The reason people would commence their smoking habits again would be due to medical approval by the doctor's endorsement on the advertisement. The public doesn't care as much about a prestigious person smoking they care about the safety of the product and how it can affect their lives.

Cigarettes were very common at this time and certainly ads such as this along with the ability for tobacco companies to advertise on television kept their popularity from slowing. Nowadays we know the effects and are sheltered from being bombarded by tobacco advertising much more.

It's amazing how underhanded big business can be when they're trying to make sales. You picked a really awesome, interesting example to focus on for your blog, and you tied it in well to the power of authority figures. Thanks for posting!

I hate how companies like this will try to manipulate the masses to con them into buying their products. At a time when studies were not readily available, seeing an advertisement like this would probably convince me to pick up smoking. With a lack of knowledge on the potentially harmful or beneficial aspects of cigarettes, a poster like this would make the assumption cigarettes were okay. Interesting, but very manipulative.

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This page contains a single entry by bestx062 published on February 27, 2012 7:08 PM.

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