Modern advertising uses many different strategies to entice buyers to obtain the product they are trying to sell. As I looked at various commercials i saw forms of comedy to get the buyer to feel positive and happy about the product. I also observed many celebrity endorsements of products to so that buyers would make the connection of a quality product to someone they admire greatly. There were many other strategies that I observed but for me, commercials with comedy and celebrity endorsements were the ones that made me want to buy certain products. In the example below, the commercial not only uses comedy, but also a tactic of clever advertising that makes customers feel like they have to obtain this product unless they want to have non-virtuous outcomes in their lives. Many commercials are successful and humorous, but i felt as though this one was a great example of making the customer feel obligated to buy the product being advertised.
http://www.youtube.com/watch?v=7udQSHWpL88
I too find that comical commercials are the ones I remember and the products that I am more likely to buy. Celebrity endorcemens really don't seem to influence my decision making.