Analysis: Makers Mark to stick with 45 percent alcohol volume

In CBS News' article, "Makers Mark to stop watering down whiskey after customer outcry," the author ordered the information in an almost-perfect way.

The author began the article with explaining Makers Mark's situation, then explained how it came about, and followed up with how they fixed it.

At the end of the article, the author gave a brief but thorough description of the company and their sale history. This was important to include after the story was described, because it educated the readers as to why the change from 45 to 42 percent alcohol volume was such a big deal to consumers and their reputation.