Analysis: Press Conference

I compared the Associated Press' article, "Gophers fire football coach Tim Brewster", with the press release that accompanied his firing, which I found at Bring Me the News.
The AP reporter used most of the facts, quotes, and other information in the press release in his article, but instead of just listing them like the release, he put them into context. His story stayed on topic and was about Brewster's firing, but included background and context on the facts, weaving them into a story. He also collected additional facts and information about the incident and included them in his story.
By including more information in his story, the AP reporter was able to make his work more relevant to more people. Unlike the press release, which would only be relevant to people following the Brewster firing process, his story was also relevant to people who were not interested in sports, and only wanted to keep up on current events. There was little need for background knowledge on the topic, as most of the relevant information was included in the reporter's story.
By incorporating more information and context into the facts, it also allowed the reporter to add more multimedia options. Although it wasn't current news, the reporter chose to include a picture of Joel Maturi at Glenn Mason's firing, which fit with the context in the story.