Add so as to multiply
In a discussion of entropy it may be pointed out that when physical systems are paired the total number of microstates multiplies, since a microstate of the composite system is a pair of states of the separate systems. And yet the entropy, (which is a measure our ignorance of the exact state of a system) adds under these conditions. Boltzmann took this to mean that the entropy is proportional to the logarithm of the number of microstates, a famous result that endures today. This is because any logarithm satisfies the following functional equation, mapping multiplication of numbers to the addition of their logarithms.
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But now we may ask which functions g actually satisfy this equation! If g is differentiable, then we may proceed as follows. First partial differentiate with respect to y.
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Now set y to 1, and divide by x.

Look familiar? Integrating both sides gives a logarithm.
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And we may write k for the coefficient of the logarithm, and note that if this is to satisfy the original functional equation, the constant of integration C must be zero. So the general differentiable solution is
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But what if we care only about continuous functions: are there any more solutions? More on this soon!