blog Prompt # 5
This is an exerpt of Jacques Tati's "Playtime"
I am interested in this
"Environmental psychology has conquered one whole architectural genre, although it's a bitter victory: retail stores, and any other commercial venue where the power to manipulate the mood and behavior of customers, places like stadiums, casinos, malls, and now airports. From Philip Kotler's landmark paper on Atmospherics and Alan Hirsch's "Effects of Ambient Odors on Slot-Machine Usage in a Las Vegas Casino", through the creation and management of the Gruen transfer, retail relies heavily on psychology, original research, focus groups, and direct observation. One of William Whyte's students, Paco Underhill, makes a living as a "shopping anthropologist". Most of this most-advanced research remains a trade secret and proprietary." (Wikipedia on enviornmental psychology)