What the Heck is RockMelt?

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A new web browser designed by some of the team that brought you Netscape is being released and promises to help integrate your web surfing and social networking.

RockMelt makes it easier to keep up with friends, get news updates and access your favorite web pages from any computer, according to the company's website.

"Although most people spend more time using their web browser than any other program on their computers, most browsers have not kept up with the evolution of the web into a social media hub," the principle financial backer of RockMelt, Marc Andreessen, said in the New York Times.

RockMelt is built on Chromium, the open source project behind Google's Chrome browser. Its launch comes 16 years after Netscape introduced the first commercial Internet browser. RockMelt is the first browser to be fully backed by the cloud, according to the company's website.

A "share" button on RockMelt makes it easy to post a Web page, a YouTube video or any other items, to Facebook, Twitter or other sites.

Here's an explanation from the RockMelt website:

Share or tweet links often? Yeah, us too. No more wading through each site's goofy share widget or copy-pasting URLs. We built sharing directly into the browser, right next to the URL bar. Like a site or story? Click "Share" and BAM - link shared. You can use it on any site to post to Facebook or tweet about it on Twitter. It's just one click away. That easy.

Wherever you go on the Internet, RockMelt makes the Web a personal experience. Because RockMelt is the first browser you log into, it unlocks your Web experience with your Facebook friends, your feeds, your favorite services, even your bookmarks and preferences.

Like other browsers RockMelt is free and it plans to make money by earning a share of the revenue from web searches conducted by its users.

RockMelt's backers acknowledge that getting people to use their browser is a big challenge. They hope their product will create some buzz and the recommendations to use it will be spread through word of mouth.

About this Entry

This page contains a single entry by Greta Cunningham published on November 8, 2010 10:18 AM.

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