Both the New York Times and The Wall Street Journal
use various multimedia to enhance the reader's experience. They include pictures with many of their top articles so that readers can get a visual of what the stories are going to be about. Videos and slide shows are used to summarize or supplement news. Videos
supplement an article and sometimes even tell the story better than print media. They can engage readers better by providing colors, flashy images and sound. Also, reader's often get tired of reading, and would rather watch a video or go through a slide show to obtain news.
At the bottom of the articles there are also places where readers can comment on the story. This makes the reading experience interactive and more interesting. Readers feel like they have a voice. There are also links
within articles that readers can click on. This way they can get more thorough information about the issue, information that a typical print news story wouldn't be able to offer.
Copy writing accompanies multimedia. Copy writing is brief, to the point and is only a couple sentences long. It describes what is happening in the multimedia, such as what is happening in a picture that is part of a slide show
. It should be written like a lead in that it captures the action of the news in the multimedia while engaging the reader. It should reveal the who, what, when, why, where and how.