The latest publishing sales figures show a sharp rise in the sales of E-Books at the same time that the total number of book sales on all platforms took a minor hit. In their just released January 2011 sales report, the Association of American Publishers (AAP) noted a 115.8% increase in net sales of e-books from the previous year while overall book sales dropped by 1.9%.
In higher education, one of the pressing questions will be how might this change in reading affect the textbook market? Will students and instructors embrace digital texts? The social learning platform Xplana projects that by the end of 2011, 3% of the total textbook market will be digital and that growth will be explosive over the next five years. By the end of 2016, they expect the total sales of digital textbooks to reach 26% of all new textbooks.
The advent of new reading platforms suggests the possibility to develop new ways of interacting with learning material. While some publishers might simply settle to replicate a print product in a digital form, other more innovative developers might embed assessments or opportunities for reflection within the text. User-controlled multimedia might help students replay presentations or simulate experiments. Books that are built for collaboration might help students jointly annotate a text or read annotations by their own instructor. There are many ways a new textbook could evolve, and let's hope that with such stunning sales figures and projections, publishers and authors seize this moment to reinvent rather than replicate the text.