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The lead in this story "Man's body pulled from Mississippi River", reported by KARE 11, is a straightforward hard-news lead.
It interests the reader and makes the reader want to know more details.
People will want to know why the man's body was in the river, how he died and if fowl play is suspected.
The lead uses certain news elements to interest the reader. It answers who (the man), what (body has been recovered) and where (in the Mississippi River near the University of Minnesota campus).
The where in this lead will be especially affective with students and people connected to the U of M because they will be interested in things occurring near their school.