News Lead in story of University students death

An article grabs a reader if one vital component is available--the lead. In the story by the Star Tribune about the University of Minnesota student, the death of the young man is the central meat of the article. Elements such as the who, what, where, and when are available to the reader in the lead. They are informed on what the story will contain and beyond the first sentence, the details will be listed from most to least importance.
The names and times are general until the next few sentences, where details unravel. The name of the man killed is important, but since he is not know by most of society, his ranking of importance in the article decreases. With leads, their are many different choices but the overall formula is easily followed by many reporters.