Analysis: Skippy peanut butter recall

In a press release on the Skippy website, the Unilever United States, Inc. announced a limited recall of Reduced Fat Creamy Peanut Butter Spread and Reduced Fat super Crunch Peanut Butter Spread March 4. The news report by CNN International states many facts from the news release. The product, the expiration dates, and what to do if you have made this purchase are all listed for the readers.

The listing of the exact symptoms or side effects from the consumption of the peanut butter are listed by Unilever in the press release. Unlike the release, the news report only stated that there were no known illnesses.

Where the product was sold is included in both as well as the reason for the recall- salmonella detection. Basically, the reporters main concern is to include enough logistics to inform the readers and possible buyers of Skippy and inform them on the actions that need to be taken if this effects them personally. Any unnecessary business jargon can be left out, besides the facts. The Who, What, Where, When, and Why are the basics to the news report.

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This page contains a single entry by thomx041 published on March 6, 2011 1:20 PM.

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