Focus Groups

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I have always thought that focus groups provide some of the most logical, balanced, and relevant research through a simple, effective, and congruent method. A focus group is a small group of people brought together to discuss a topic of interest to the researcher. In the article linked to above, focus groups are represented and used to discover and anywise possible superintendents for the school. The key piece to a successful focus group is the importance of a diverse selection of individuals. For example: in the case of this school, having focus groups representing parents, teachers, and governmental employees would give more strength to the discovery found within each group.

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This page contains a single entry by tisch049 published on December 3, 2012 7:23 PM.

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